Privacy Policy

Effective Date: 30 March 2025

BH Automotive Detailing is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information in line with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

BH Automotive Detailing
Mobile detailing and valeting services across Yorkshire
Based in Wakefield, United Kingdom
Website: www.bhautomotivedetailing.co.uk
Email: contact@bhautomotivedetailing.co.uk
Phone: 07376 086661

2. What Personal Data We Collect

When you book a service or communicate with BH Automotive Detailing, we may collect the following data:

  • Full name

  • Billing address

  • Service location address

  • Email address

  • Phone number

  • Vehicle registration number

  • Vehicle Identification Number (VIN) – when required for detailed inspection reports

  • Any additional details you provide in communications or forms

We may also collect photos and videos of your vehicle during or after service.

3. How We Collect Personal Data

We collect personal data via:

  • Online Booking: through Acuity Scheduling integrated with our Squarespace website

  • Direct Communication: via phone, SMS, WhatsApp, Facebook Messenger, and email

  • In-Person Services: where vehicle details are recorded as part of the service

4. Why We Process Your Data (Legal Basis)

We process your data under the following lawful bases:

  • Contractual necessity: to deliver the services you book

  • Legitimate interests: to manage and improve our business

  • Consent: for marketing communications or sharing media

  • Legal obligation: for compliance with legal or tax requirements

5. How We Use Your Information

We use your data to:

  • Confirm and manage bookings

  • Deliver detailing services at your chosen location

  • Contact you about your service or respond to enquiries

  • Produce paint depth reports or inspection records

  • Maintain client history and service documentation

  • Share photos/videos (with your consent)

  • Send updates, offers, or marketing communications if opted-in

6. Media Use (Photos & Videos)

We may take photos or videos of your vehicle as part of service documentation or for promotional use, including:

  • Our website

  • Facebook, Instagram, TikTok, and LinkedIn

  • Portfolio and marketing materials

We will always request explicit consent before publishing content that includes identifiable information such as registration plates or private locations. You may withdraw consent at any time.

7. Who We Share Your Data With

We do not sell your personal data. We may share your data with trusted third-party providers who support our business operations, including:

  • Acuity Scheduling (part of Squarespace) – for booking management

  • Squarespace – for website hosting

  • Communication tools – WhatsApp, Facebook Messenger, SMS, and email providers

  • Cloud storage providers – for storing service records and media

These providers are GDPR-compliant or follow equivalent safeguards.

Our website includes messaging buttons that allow you to contact us directly via WhatsApp and Facebook Messenger. These buttons are provided for your convenience and are entirely optional to use.

When you click one of these buttons, you will be redirected to the respective messaging platform (either WhatsApp or Messenger), where communication is governed by their own privacy policies. Please be aware that when you contact us via these platforms, your name, phone number, and any information you choose to share may be processed by both us and the messaging platform provider. We do not collect or store these details independently outside of the app unless necessary for ongoing communication related to your enquiry or service.

The lawful basis for this processing is our legitimate interest in providing responsive customer service and fulfilling service requests.

We advise users not to share sensitive personal data via these messaging platforms. You can always contact us by email or through the contact form on our website as an alternative.

8. International Data Transfers

Some data may be stored or processed on servers located outside the UK, such as those used by Acuity Scheduling and Squarespace (in the United States). When this occurs, your data is protected by Standard Contractual Clauses or equivalent safeguards to ensure its security.

9. How Long We Keep Your Data

We retain personal data for as long as necessary for the following:

  • Service and business records: up to 6 years for tax, legal, or warranty purposes

  • Marketing preferences: until you opt-out

  • Photos and videos: until you withdraw consent

You may request deletion of your data at any time, subject to legal obligations.

10. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your data

  • Restrict or object to processing

  • Data portability

  • Withdraw consent (e.g., for marketing or photo use)

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise any of these rights, contact us at:
Email: contact@bhautomotivedetailing.co.uk
Phone: 07376 086661

11. Cookies & Website Tracking

Our website uses cookies to enhance user experience, support functionality, and gather analytics. These may include:

  • Functional cookies for bookings and contact forms

  • Performance and tracking cookies (via Squarespace analytics)

You can control cookie preferences via your browser or through our site’s cookie banner.

12. Policy Updates

We may update this Privacy Policy to reflect changes in law or our services. The most recent version will always be available on our website. We recommend reviewing it periodically. Significant changes will be communicated where required.

13. Commercial Partnerships

In certain cases, we may collaborate with trusted partners (e.g. bodyshops or specialist technicians) to provide extended services. If so, we may share limited personal or vehicle data where necessary to complete the service. Data is only shared on the basis of contractual necessity or legitimate interest, and all partners are expected to meet data protection standards.

14. Insurance-Related Services

If your detailing or restoration is part of an insurance claim:

  • We may share necessary documentation (e.g. photos, inspection reports) with your insurer or assessor

  • We’ll confirm this with you in advance and share only what’s required

  • Data is shared under contractual necessity or legal obligation

We do not liaise with insurers without your instruction or consent.

15. Subcontractors and Technical Specialists

In some instances, work may be carried out by trusted subcontractors (e.g. PDR, wheel refurbishment, window tinting). If this occurs:

  • You will be informed in advance

  • Only relevant data will be shared

  • All subcontractors are bound by confidentiality and GDPR compliance

BH Automotive Detailing retains overall responsibility for the handling of your data.

If you have any questions about this policy or how your data is handled, please don’t hesitate to get in touch.